How to Open a Restaurant in Pakistan?
The restaurant business is trendy in Pakistan. The trend of eating at restaurants and cafes is increasing day by day. As people do not want to eat at home daily, they tend to try new dishes at different restaurants. When they like something, they stick to it and eat that dish in their routine.
Pakistan’s economic state is not well nowadays, and because of that, people in business do not find any particular industry rather than food, which can give them a better profile. If you are here, that means you are interested in opening that business.
These are the steps required for opening a restaurant in Pakistan:
- Get Legal
- Choose a Location
- Quality of Food
- Operational Expenses
Well, there are businessmen in Pakistan that are getting huge profits from the restaurant. Some businessmen, who cannot run the restaurant on their own, run the restaurant on partnership. You can also select one of the two ways to get income from a restaurant.
But, to open the restaurant on your own requires a lot of effort and smart work. You have to transition your energy from getting legal to invest in your restaurant. Every step and every procedure will require intelligent and hard work. Otherwise, you will not be able to get what you expect from a restaurant business.
There can be many ways to open a restaurant in Pakistan. Some open a restaurant with minimal investment from 10 to 20 lacs, and some invest 50 to 70 lacs or more. Your placement can vary, and it depends upon the size and location of the restaurant.
How to Open a Restaurant in Pakistan?
Many commercial businesses are running in every corner of Pakistan, and people like to run their business in a commercial area, which requires investment. So, without wasting any more of your time, let us dive into the steps needed to open a restaurant business in Pakistan.
The first step to open a restaurant in Pakistan is to avoid any law enforcement on your doorstep. Everything you want to do in Pakistan, you have to abide by the laws of that field. As you wish to open a restaurant in Pakistan, you will have to register your restaurant or company name from the relevant department.
Registering your restaurant will include paperwork, submitting your documents, land info, every detail. You will also have to register your restaurant in FBR to pay taxes for your restaurant.
You will have to go through all the procedures regarding the registration of your restaurant for peaceful business. Otherwise, serious consequences may occur. It is a long way procedure but will worth it. We want to give you a bit of advice for your registration. Do not attempt to register your restaurant in the relevant department without consulting any good lawyer. Always go to a lawyer for these types of things, the lawyer will give you a good plan for registration.
Choose a location
Choosing a site is a very tricky activity to do in opening a restaurant in Pakistan. You have to be aware of all the consequences regarding that place. You can take place by two means, whether you will choose a rental or you will buy a land and build a restaurant according to your plan and taste.
So, let us talk about renting a place if you are looking for a rental place to open a restaurant in Pakistan. You will have to be careful about the budget. Keep in mind that you will have to seek an area that does not cost you so high that you will be going out of budget every month. Multan is among the best locations for opening a new restaurant in Pakistan.
If you want your restaurant to be at a commercial place for the people to see and get aware of your site, then it is a good idea to invest in a commercial area. The second means to open your restaurant is to buy land and build your planned restaurant or to buy a restaurant and recondition it according to your plan.
Both the conditions are okay. Your way of choice can vary according to the type of restaurant you want to open. When you buy a land and build up your restaurant, there can be an unexpected rise in your expenses, and you will have to be prepared for that.
So, it is okay to invest in your restaurant, but do not forget to keep track of your money. Buy and implement every plan in front of your eyes. What happens when you buy a land in a commercial place? First of all, you need a considerable investment to purchase a building or property in a commercial place.
You may end up spending your huge investment in preparing your location, which may be okay if you are planning for a long-term business. But you will have to stick to the business and maintain your quality of food if you want to stay in the market. The choice of location is an important thing.
There can be two options for the selection of the interior. One of the two cases is when you have bought a building, and you want to renovate and design the interior according to the modern age. You need a professional interior designer for that purpose because only he/she has the skills to use the previous interior and change it into something eye-catching.
Hire a professional interior designer and choose between the designs that suits your idea of food better. Suppose, if you want to open an all in one restaurant, you may have to go for only a modern look. If you wish to serve Pakistani dishes, then you may have to go for a classical design. If you want to open a pizza restaurant, then you may have to go for a stylish pop design.
This is how you can select among the selections for your interior design. Well, if you have a new building and you need to implement the whole interior by yourself, then you have a wide variety of selection that you can achieve. And that selection can vary your expenditures.
For example, you choose an interior design that requires nothing but only wallpapers and some woodwork. That type of interior will not affect your budget at all because it only requires a reasonable amount of money. But if you choose an interior that requires electronic items, gadgets, wallpaper, woodwork, and many more, then you may have to spend a lot of money.
So, always be wise in terms of selecting an interior design because you are spending your money on it. Classical and old structured interior attracts people who want to experience a calm place to eat. Using a traditional environment can help boost your customers because it can be providing an excellent environment for the customers.
When you are selecting an interior design, you will have to choose a specific furniture style that should match the interior design. Select furniture that is comfortable and easy to move, so that when you need to change any setting or structure, you can easily do that.
Marketing of Restaurant
Marketing can be done either before opening a restaurant or after opening a restaurant. But you will have to be smart for your investment. Marketing should be done before opening a restaurant business. So that people should know about the restaurant before its opening. Thus, the question is, how will people know about the place when the place does not even exist.
The answer to the question is that there are many platforms for the marketing of your restaurant. There is a mainstream media, there is print media, and there is social media. You can use tv channels for advertising your restaurant and getting people’s attention. You can use newspapers, flyers, posters, and Pena flexes to promote your restaurant.
You can also use social media as a platform to advertise your restaurant. You can have a good strength of attention towards your restaurant if you do all these marketing tricks. The business will be yours; it depends on you that how much effort you want to put in your business. You can even advertise about your business by making a little effort by yourself.
We are telling you a small secret for social media advertisements, how you can advertise your business by sitting in your home. It is a simple procedure. If you want to advertise on Facebook, you should join the local groups of the relevant cities where your restaurant will be active or operated. Create and design a beautiful post about your restaurant and post about it in the group.
These groups can be about food and reviews, any relevant group can bring an audience, and you will be able to advertise from there. Post about your restaurant by telling its qualities, features, and offers. This can be a good initiative for your business. And also, a healthy activity for you and your business.
Opening a restaurant does not mean that you will open some food court, and everyone will come. Businesses require special plans and implementation. You have to be selective about the target of your restaurant. The target is not about completing your business targets. It is about targeted customers.
You have to target the customers, at which age of customers do you want in your restaurant. Some places suit the older generation best, some best suits the younger and some places best suit the kids. You will need to research for the people in the area around your restaurant location. You will have to know about the majority of people living around that business.
Also, you will have to research the city that what the people have been eating when they go out. What people usually like when they go out? What age of people typically eat outside? Pakistan has a young generation more than the old generation and children. Most restaurant business usually target the youth of Pakistan.
You can also target the youth of Pakistan because you do not want to go for a small number of clients rather than going for a large number of clients. And if you tend to target every audience, you will have to go for everything for the menu. You cannot be selective about the items you offer. But if you get particular about your clients, you can only offer what your clients like and nothing else.
But in that case, you will become dependent on those customers and will not be able to offer your menu to other people of different tastes in food. So, try to make your restaurant that offers a wide variety of food, not just a specific type.
Choosing an organized team is a very tricky thing to do when it comes to opening a restaurant. The team should be well qualified and disciplined. You may have experienced the five-star restaurants and cuisines which offer a small quantity of food, but the team is so supportive that you want to come again and again.
The customers that have been eating at other restaurants; what they want more is the quality of service. If they like the service that you provide, they will come next time and will recommend your restaurant to other people in their surroundings. So, hire every member of your staff, who can serve with respect and is suitable for people.
Every bit of factor in your restaurant matters when you open a new restaurant. People who come to your restaurant will judge everything more than they usually do. So, it is not a good idea to hire unprofessional waiters and receptionists. If they somehow misbehave with any of your customers, then it will create an adverse impact on the image of your restaurant.
There is a better way to hire your staff. Hire those people who have passed at least matriculation examination. Qualification matters a lot in the hiring criteria for restaurant staff. If any person has completed any restaurant management course, then he can be a better choice for your restaurant management team.
These little factors can have a positive impact on your restaurant. But you may have to offer a handsome salary because better quality comes at a better price.
Quality of food
Two factors are essential for your restaurant to grow and create regular customers for your restaurant. Those two main factors are; service and food. When you hire a well-mannered staff, you will have a better service in your restaurant.
But when it comes to the food quality of your restaurant, only a chef can manage such things. And if you take such things lightly, you will not be able to get positive reviews from the customers. So, you should have a better criterion to hire a chef for your restaurant.
It is a good practice to hire a professional and experienced chef for your restaurant for the position of master chef. You can employ fresh chefs for the post of junior chefs. But always hire a senior chef who has at least five years of experience in a well-established restaurant environment. So, he can work hard and take the quality of your restaurant to a new level.
Operational expenses are those who are day to day expenses of the restaurant. The operational costs can be of different types, which are daily groceries, clean water, on-demand dish, and many more. These are the day-to-day operational expenses.
There are other operational expenses which cause a severe impact on your monthly budget. You must always control your daily grocery expenditures that can create a giant bill at the end of the month. When you have a more experienced chef, he can also save your money because he will not spend more money on less important things.
So, every factor in opening your restaurant is significant. You can manage some of the expenditures on your own. You can buy your groceries by credit on a weekly or monthly basis, or you can buy with cash. The things that you think can save you money, or will not cost you more than they should are suitable for your restaurant.
Go for an excellent expenditure management plan, and keep track of every penny. This is how you can operate a well-managed restaurant.
What is the scope of a restaurant? Every restaurant business owner has a particular dish or has a significant feature that only a specific restaurant has. Based on that significance, the restaurant earns and maintains its customers.
You can create an unparallel scope for your restaurant and get more attention from it. The real question is, how can you do it? You can follow the one-dish rule and create your image in the food market for that dish and attract customers.
You can also develop a unique idea that can become everyone’s favorite after trying. So, have a good sense of scope for your restaurant and work smart and hard.
Team – Shoutout.pk